Brands & Marketing

A data-driven approach to understanding the brands and marketing landscape. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on brand news with topics such as brand trust and loyalty, Gen Z trends, ESG and corporate activism, fast-developing brand scandals and much more.

Brands & Marketing

Brand Rankings

Fastest Growing Brands Report 2024

Most Admired Employers 2024

Most Trusted Brands 2024

Reports

The 2025 Influencer Marketing Guide

Introducing America’s Digital Side Hustlers

Featured

TikTok Super Users’ Favorite Brands

TikTok Super Users’ Favorite Brands

NFL Fans' Favorite Brands

How Americans Feel About Corporate America Abandoning DEI to Appease Trump

Recent

How U.S. Companies Should Respond to the New Trump Tariffs

The 2025 Sports Marketing Guide

Taking Gen Z’s Political Pulse as Trump’s Second Term Begins

Webinar On-Demand: 2025 Trends With Morning Consult

How Consumers Are Feeling After the Election

Get 40% off Morning Consult Pro with code PRO2025

Get 40% off Morning Consult Pro with code PRO2025

Keep Reading

Millennials Are Spread Thin as the Newest Members of the “Sandwich Generation”

Should Sports Get Political?

Always On: The Crypto Political Switcheroo

Counter/Consensus: Trump's Tariff Pump Fake, Anti-American Sentiment in the Americas, and Softening Russian Consumer Sentiment

The role sports play in Gen Z's lives

Global Corporate Purpose Tracker

Global U.S. Reputation Tracker

The Rural-Urban Divide, As Told Through Consumers’ Favorite Brands

Webinar On-Demand: Explore the Future of Market Research with MC AI

The Brands That Captured Gen Z and Millennials’ Attention This Holiday Season

A to Gen Z Wrapped 2024: The Best of Morning Consult's Generational Coverage

Gen Z and Millennials’ Fastest Growing Brands